Entropy Lifestyle - Master Your Energy
At KPMS3 LLC, operating as Entropy Lifestyle ("we," "our," or "us"), we are committed to protecting your privacy and ensuring you understand how your personal information is collected, used, and safeguarded. This Privacy Policy explains our data practices for the Entropy Lifestyle mobile application (the "App") and related services (collectively, the "Service").
We collect information in several ways to provide and improve our Service:
| Category | Examples | Purpose |
|---|---|---|
| Account Information | Email address, name, password | Create and manage your account |
| Profile Information | Profile photo, timezone, preferred language | Personalize your experience |
| Onboarding Data | Wake/sleep times, work hours, wellness goals, training level, commitments | Generate personalized wellness protocols |
| User Content | Social posts, photos, comments, reactions | Enable community features |
| Feedback | Task completion status, protocol ratings, check-in responses | Improve recommendations over time |
| Gamification Data | Points earned, coins balance, badges unlocked, streak counts, level progression, challenge participation | Track achievements and provide rewards |
| Social Connections | Followers, following, club memberships, challenge participants | Enable social and community features |
| Messages | Direct messages with other users, coach communications | Enable private communications |
| Referral Data | Invite codes generated, referrals made | Track referral program participation |
With your explicit consent, we collect health and wellness data from devices and platforms you choose to connect:
Through the Sahha SDK, we access data from your device's native health store:
Via OAuth API connection:
Via OAuth API connection:
You control which devices are connected and can disconnect them at any time through your account settings. You may use only one health data source at a time.
If you connect your Google Calendar, we access:
| Category | Examples |
|---|---|
| Device Information | Device type, operating system, unique device identifiers, app version |
| Usage Data | Features used, screens viewed, interaction timestamps, task completion rates |
| Log Data | IP address, access times, error logs |
We understand that health data is particularly sensitive. This section explains how we handle your wellness information with extra care.
| Data Type | Source | How It's Used |
|---|---|---|
| Recovery Metrics | WHOOP, Oura, Apple Health, Health Connect | Determine optimal protocol intensity |
| Sleep Data (duration, stages, efficiency) | WHOOP, Oura, Apple Health, Health Connect | Adjust wake-up protocols, assess rest quality |
| Heart Rate Variability (HRV) | WHOOP, Oura, Apple Health, Health Connect | Measure stress resilience, recovery status |
| Resting Heart Rate | WHOOP, Oura, Apple Health, Health Connect | Assess cardiovascular recovery |
| Activity Data (steps, calories, distance) | WHOOP, Oura, Apple Health, Health Connect | Balance activity recommendations |
| Activity/Strain | WHOOP, Oura | Balance activity recommendations |
| Wellbeing Scores | Apple Health, Health Connect (via Sahha) | Overall wellness assessment |
| Self-Reported Wellness | App check-ins | Refine protocol effectiveness |
When you connect a wearable device:
If you grant access to Apple Health, we access the following HealthKit data types:
If you grant access to Health Connect, we access the following data types:
Entropy Lifestyle uses artificial intelligence to provide personalized wellness recommendations. We believe in transparency about how AI processes your data.
| AI Provider | Purpose | Data Sent (Anonymized) |
|---|---|---|
| Anthropic (Claude) | Protocol selection and wellness recommendations | Recovery band (high/moderate/low), sleep quality band, activity level, user preferences |
| Google (Gemini) | Schedule optimization around calendar | Event times and durations (not titles), free time windows, protocol timing requirements |
Our AI service providers have committed to the following data handling practices:
You can disable AI-powered features in your Privacy Settings. When disabled:
We share information with third-party service providers who perform services on our behalf:
| Provider Type | Purpose | Data Shared |
|---|---|---|
| Database (Supabase) | Data storage and authentication | All user data (encrypted) |
| Health Data Processing (Sahha) | Process Apple Health / Health Connect data | User ID, health metrics from device health stores |
| AI Services (Anthropic, Google) | Personalized recommendations | Anonymized health indicators only |
| Push Notifications (OneSignal) | Deliver push notifications | User ID, device token, notification preferences |
| Image Storage (Supabase Storage) | Store user-uploaded photos | Profile photos, post images |
| Analytics | App performance monitoring | De-identified usage data |
All service providers are contractually obligated to protect your data and use it only for the purposes we specify.
When you connect wearables, data flows from:
We do not send your data back to these providers. Your relationship with wearable providers is governed by their respective privacy policies.
If you use social features, information you share may be visible to:
Important: When you share posts with health metrics (energy score, streak days, etc.), this wellness information becomes visible to other users according to your post's visibility settings.
We may disclose information when required by law or to:
If Entropy Lifestyle is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change and your choices regarding your data.
We implement comprehensive security measures to protect your information:
We retain your data only as long as necessary to provide our Service and fulfill the purposes described in this policy.
| Data Type | Retention Period |
|---|---|
| Account Information | Until you delete your account |
| Health Metrics | 2 years (or until account deletion) |
| Daily Plans & Protocols | 90 days rolling |
| Social Content (posts, comments) | Until deleted by you or account deletion |
| Direct Messages | Until deleted by you or account deletion |
| Gamification Data (points, badges, streaks) | Until account deletion |
| Wallet Balance & Transactions | Until account deletion (transaction history retained for 7 years for legal compliance) |
| Challenge History | Until account deletion |
| Usage Analytics | 13 months (aggregated, de-identified) |
| Deleted Account Data | Purged within 30 days of deletion request |
We may retain certain information longer if required by law or to protect our legal interests.
You can view your personal data directly in the App under Profile > Privacy Settings. You may also request a complete copy of your data by contacting us.
You can request an export of your data in a machine-readable format (JSON) through the App or by contacting us.
You can update your profile information, preferences, and settings directly in the App. For corrections to other data, contact us.
You can delete your account and all associated data through Profile > Privacy Settings > Delete Account. This action is permanent and cannot be undone.
You can disconnect WHOOP, Oura, or other connected devices at any time through Profile > Connected Devices. This revokes our access to your wearable data.
You can disable AI-powered recommendations in Privacy Settings. The App will use rule-based protocols instead.
You can manage push notifications through your device settings and in-app notification preferences.
You can opt out of marketing emails by clicking "unsubscribe" in any marketing email or through your account settings.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Categories of Information Collected (past 12 months):
Residents of these states have similar rights including access, deletion, correction, and opt-out rights. Contact us to exercise your rights.
Washington residents have specific rights regarding consumer health data:
If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):
Legal Basis for Processing:
Your information may be transferred to and processed in countries other than your own, including the United States. These countries may have different data protection laws.
When we transfer data internationally, we use appropriate safeguards including:
By using our Service, you consent to the transfer of your information to the United States and other countries.
Entropy Lifestyle is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible. If you believe we may have collected information from a child under 18, please contact us immediately.
Our Service integrates with third-party services. Your interactions with these services are governed by their own privacy policies:
We encourage you to review the privacy policies of any third-party services you connect with our App.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make material changes, we will:
We encourage you to review this policy periodically. Your continued use of the Service after changes become effective constitutes your acceptance of the revised policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: hello@entropylifestyle.com
Response Time: Within 30 days (45 days for complex requests)
Email: hello@entropylifestyle.com
KPMS3 LLC (Entropy Lifestyle)
Attn: Privacy Team
Glen Allen, Virginia
United States